Mastering simplicity can be hard. But it is essential to drive progress.

Mastering simplicity can be hard. But it is essential to drive progress. Confusion is the enemy of action. It saps confidence, breeds frustration and wastes energy. To build lasting value, you need clarity. A way to consistently execute your strategy that’s simple, clear and inspiring. Confusion is the devil! That’s why we have developed the

20 February 2023 Read more

Cherish That Gut Feel!

“Every company is a data company.” I hear this often from industry leaders everywhere and not just in technology companies. It is true that data is immensely helpful in decision making be it about products to develop, markets to penetrate, customers to target or in creating personalized, more relevant experiences for our customers. Data, and

18 July 2020 Read more

3 Principles To Build An Innovative Company – Any Business Can Be Transformative

In business, most “transformations” or “evolution” have been credited to Leaders and CEOs. Leaders do not transform businesses. They are, at best, agents of purpose. Transformations are only possible when there is an inspired purpose, a collective reward and a willingness to experiment every day. Change is not about a “big bang” moment. Effective transformation

5 May 2020 Read more

Three Things That I Have Learned During This Pandemic

Sheltered in place, surprisingly, I have had greater opportunities to connect with friends and colleagues. I have learned much about others – people and companies – and myself through the course of these conversations with company leaders. So, what have I learned?We are more reflective and appreciativeThe current crisis has forced us to look inwards

29 April 2020 Read more

The True Role Of Marketing: For The Budding Marketer

According to the Webster Dictionary “Marketing is the process or technique of promoting selling and distributing a product or service.” Webster defines a “Marketer” as “one that promotes or sells a product or service.” Is this an adequate definition? Let’s pause and think harder about the role of a Marketer.There’s a problem with defining the

4 April 2020 Read more

Effective Marketing Leadership

Often in my career as a Marketer I have observed the struggle Marketing faces to legitimize its role and to communicate the value it creates for an organization. It is quite an irony that the team most responsible for communicating a company’s value to its markets struggles with developing a brand for itself!Having been part